Your sales funnel is the foundation of your business.
So it’s no wonder that more and more companies choose to outsource funnel building to experts that specialize in it.
But do you need to hire a sales funnel consultant to grow your business?
That’s what we want to talk about today…
What Is a Sales Funnel?
A sales funnel is the process that a person goes through from first hearing about your company to becoming a customer to becoming a repeat customer.
Here’s a birds-eye view of all sales funnels:
- Top of the funnel (target audience): You get someone’s attention.
- Middle of the funnel (potential customers): You get them interested in your product.
- Bottom of the funnel (existing customers): You persuade them to buy your product.
Every business in existence has a sales funnel that follows this structure in one way or another.
However, this definition of a sales funnel is too broad to be truly helpful, which is why we use the term “sales funnel” in a more narrow context:
We mean sales funnels that follow established sales funnel models such as AIDA, the Value Ladders, and so on.
You see, entrepreneurs have been trying to figure out the most effective sales funnel formula for over a century now, so there are several proven templates out there.
Here at ClickFunnels, we believe that the most effective way to sell online is…
The Value Ladder Sales Funnel
The Value Ladder sales funnel was developed by our co-founder Russell Brunson.
He used this exact approach to take ClickFunnels from zero to $10M+ in annual revenue in just one year (now it’s at $100M+).
This sales funnel has four stages:
- Bait. You offer the potential customer a lead magnet in exchange for their email address.
- Frontend. You offer the potential customer your least expensive and least valuable product.
- Middle. You offer the customer a more expensive and more valuable product.
- Backend. You offer the customer your most expensive and most valuable product.
Ideally, there’s also some sort of a continuity program, meaning, a subscription product that generates recurring revenue.
The reason why the Value Ladder sales funnel is so effective is that it allows you to:
- Start the relationship with that person by providing free value.
- Nurture that relationship by continuing to provide free value.
- Build trust by providing progressively more paid value at each stage.
This give-and-take approach is much more similar to how human relationships actually work than the AIDA sales funnel where you give, give, and give some more, and only ask for the sale at the very end.
Here’s how Russell explains it:
By the way, you don’t need a lead magnet + three different products + a continuity program to build a Value Ladder sales funnel.
A lead magnet + one product is enough to get started.
Can You Build a Value Ladder Sales Funnel By Yourself?
When our co-founders, Russell Brunson and Todd Dickerson, came up with the idea for ClickFunnels in 2014, they both had been selling online using sales funnels for over a decade.
At the time, if you didn’t have any technical skills, building a sales funnel for your business was an absolute nightmare because you needed to hire a tech team to do it for you.
And it was still a nightmare even if you did have technical skills, as our resident tech genius Todd would attest.
Yes, he could code everything from scratch, but who wants to do that over and over and over again? He sure didn’t.
That’s why Russell and Todd decided to create an app that would make building a sales funnel easy, even if you had zero tech skills.
ClickFunnels allows you to:
Pick a Sales Funnel Template That Makes the Most Sense for Your Business
The Value Ladder is a universal sales funnel model that works for any online business.
However, you can make it even more effective by tweaking it to your specific situation, whether you’re launching a book, running an agency, selling physical products, whatever.
With our software, you can simply pick a sales funnel template that suits your business the best, then customize it according to your needs.
Choose From a Wide Variety of Beautiful, Professionally-Designed Page Templates
Web design is not your forte? No worries!
With ClickFunnels, there’s no need to design pages from scratch, you can simply use templates from our template library.
They are professionally designed, visually stunning, and optimized for conversions.
Customize Each Page With Our Page Editor
Our software comes equipped with a page editor that you can use to customize these page templates.
You can add your own images, text, and various other elements. And you know what’s best?
No coding skills are required!
Add Downsells, Upsells, and Cross-sells
We have found that one of the most straightforward ways to increase sales funnel revenue is to simply add downsells, upsells, and cross-sells to it.
With ClickFunnels, you can do that with just a few clicks!
Use Email Marketing to Promote Your Products
You can use one of our integrations to connect ClickFunnels with your favorite email marketing app (e.g. MailChimp, ConvertKit, Aweber, etc.).
Or you can use our in-built email marketing functionality that is available to Platinum and TwoCommaX users.
Optimize Your Sales Funnel With A/B Testing
A/B testing is the key to optimizing your sales funnel.
With ClickFunnels, you get access to in-built A/B testing functionality, which means that you can not only build sales funnels but also test them to learn what works and what doesn’t.
Learn From World-Class Business Experts
Look, funnel-building software is important, but it’s not just about tools.
You also need to know what you’re doing. Otherwise, no app will help you, no matter how great it might be.
That’s why we are committed to not only giving you the tools but also the knowledge that you need to succeed as an online entrepreneur.
Our FunnelFlix educational library gives you access to content by some of the top business minds on the planet.
Russell’s lectures alone are a goldmine of incredibly valuable information. And we aren’t just saying that because he’s our boss. The guy built a $100M+ company in 7 years, so he knows a thing or two about growing an online business!
Here’s Why You Need To Learn To Build Sales Funnels Yourself…
So yes, with ClickFunnels, you can build a Value Ladder sales funnel all by yourself.
In fact, we believe that every online entrepreneur should learn to build sales funnels themselves, even if they have the money to hire someone to do it for them Why?
Because, as we have mentioned in the introduction, your sales funnel is the foundation of your business.
So you can’t just outsource it to someone else, then hope that it all works out well.
You need to get your hands dirty and learn to:
- Build sales funnels.
- Optimize sales funnels.
- Drive traffic to sales funnels.
Once you have those skills, then you can start delegating those tasks to other people, but not earlier.
Otherwise, you will have no clue as to what’s going on in your own business, which is definitely not the place you want to be in, especially if your livelihood depends on it.
When Should You Consider Hiring a Sales Funnel Consultant?
The reality is that there’s only so much that you can do as one person.
As your business grows, you will eventually reach a point where you will either have to start delegating or accept that your company has reached its limit.
And there’s nothing wrong with saying “Okay, that’s enough for me, I don’t want any more growth”. You can have a great lifestyle business as a solopreneur.
However, if you want to go beyond that, then Russell advises you to identify tasks where you are at a level 6/10, then hire someone who’s at a level 10/10 to replace yourself.
Here’s how he explains this concept:
So if you feel that you are at level 6/10 at sales funnels, then you can hire a sales funnel consultant to help you take your sales funnel to the next level.
But you do need to get to at least level 6/10 yourself.
Otherwise, you won’t be able to tell which sales funnel consultants are the real deal and which ones just talk a big game.
Moreover, by that point, you will have a proven, revenue-generating product, which means that you won’t run the risk of losing money on building a fancy funnel for something that no one wants.
Want Russell To Teach You How To Build Your First Sales Funnel?
Let’s keep it real:
Building a sales funnel from scratch can seem like a daunting task.
That’s why we created our 5 Day Challenge where Russell walks you through it step-by-step.
You will learn how to:
- Generate unlimited leads.
- Create your first lead magnet.
- Build your first sales funnel.
- Create a simple 6-email follow-up sequence.
- And launch your funnel!
…in just five days.
So don’t hesitate.