The Best Lead Generation Software Options For Your Business

The Best Lead Generation Software Options For Your Business



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Want to make sales?

Then you have to first generate leads.

Today we are going to discuss the six best lead generation apps.

We will look at their:

  • Features.
  • Pricing.
  • Integrations.

Want to find the perfect lead generation solution for your business?

Continue reading…

What is a Lead?

A lead is a potential customer who has:

  1. Expressed an interest in your product or service.
  2. Has given you their contact information (typically an email address).

Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them.

The latter definition applies to sales prospecting, not lead generation, though.

What is Lead Generation?

Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online).

This is usually done by implementing a lead generation funnel:

  1. You create a lead magnet.
  2. You create a landing page for that lead magnet.
  3. You drive traffic to that landing page.

Note that the lead generation funnel is the first part of your sales funnel that serves as an entryway.

What Should You Look For in Lead Generation Software?

You want an app that would enable you to build an entire lead generation funnel from scratch.

It should allow you to:

  • Upload a lead magnet.
  • Create a landing page.
  • Collect email addresses (either via native email marketing functionality or via a third-party integration).

There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc.

We think that it makes more sense to get everything you need for lead generation from one app, so we decided not to cover software that isn’t powerful enough for building an entire lead generation funnel from scratch.

Also, since a lead generation funnel is a part of your sales funnel, we think that it’s best to use software that allows you to build not only the former but also the latter.

That’s why in this review we will be focusing on apps that are either specialized funnel builders or have a funnel building functionality.

So without further ado, let’s take a look at the six best lead generation software options for your business…

#1 ClickFunnels

Six best lead generation software options, #1 Clickfunnels example.

We are certainly biased here, but…

In our humble opinion, ClickFunnels is the best funnel builder on the market.

Our co-founders, Russel Brunson and Todd Dickerson, each had over a decade of experience selling online via sales funnels.

And then they used sales funnels to grow their company from zero to $10 million in annual revenue in just one year. Today it’s at $100M+.

The reason we are bringing this up is that all that extensive funnel building experience went into our software.

We know what works and what doesn’t because we have built a 9-figure business with sales funnels. And we used our own software for that!

We believe that you too can grow your business faster than you ever thought possible with ClickFunnels.

Features

  • Drag-and-drop page editor.
  • A wide variety of proven page templates have been optimized for conversions.
  • Native email marketing functionality with Platinum and TwoCommaClubX plans.
  • A vast educational content library that will teach you everything that you need to know to build a successful online business.
  • Weekly peer review hackathons where a coach guides you through the entire process of building a sales funnel step-by-step.

We believe that the #1 key to our success is our dedication to the success of our customers.

Look, we are not going to pretend that you can’t build a sales funnel without our software, there are plenty of competitors out there.

But what makes us different is that we don’t just give you the tools to build a sales funnel, we also teach you everything that you need to know to build a successful online business. Why?

Because your success is our success.

It’s that simple.

Integrations

Here are some of the integrations that we offer:

  • Email marketing integrations with apps like Mailchimp, ConvertKit, and Aweber.
  • Customer relationship management (CRM) integrations with apps like HubSpot and Salesforce.
  • Ecommerce integrations with apps like Shopify.

There’s also a Zapier integration that allows you to connect ClickFunnels with thousands of popular web apps and automate your workflow.

Pricing

We have three pricing plans:

  • The ClickFunnels plan costs $97/month. It has everything that you need to build your first sales funnel.
  • The ClickFunnels Platinum plan costs $297/month which allows you to build unlimited pages, unlimited funnels, and get priority support. Plus, you get access to hours of additional training and courses.
  • The Two Comma Club X plan that costs $2,497/month. It gets you VIP phone support, access to hours of additional training and courses, and much more.

Now let’s address the elephant in the room.

The most common criticism that we get is that our software is expensive compared to other options on the market.

However, while we certainly understand what it’s like to try to build an online business on a tight budget (our founders started their entrepreneurial careers as broke college students), we need to point out that this attitude is penny-wise, pound-foolish.

The software that you use to build your sales funnel serves as a foundation of your entire business, so pinching pennies on it is like pinching pennies on the foundation of a house. Probably not the wisest approach if you want to build something that lasts.

Moreover, as we have already mentioned, we don’t just give you the tools, we teach you how to use those tools to grow your business faster than you ever thought possible.

While other products that we review in this article are decent, none of these companies have grown as explosively as ClickFunnels. And none of them are generating $100M+ in annual revenue. Why?

Presumably, because they don’t have the same expertise that we do. We don’t just know how to create software. We know how to build sales funnels. We have the results to back that up. And we want to teach you so that you could succeed as well.

So can you find a cheaper option? Sure.

Can you find a better one? We don’t think so.

But don’t take our word for it. See it for yourself. Give ClickFunnels a try.

Claim 14 Days Of ClickFunnels For FREE!

#2 Convertri

Six best lead generation software options, #2 Converti example.

Convertri was founded back in 2016.

Over the last half a decade, the team has worked hard to build a great product, constantly improving it and releasing software updates.

The app’s #1 strength is its speed. It allows you to build web pages that load in less than 3 seconds. Hence the hare in the company’s logo.

The technological sophistication that allowed the company to achieve such blistering page loading speed also enabled them to introduce various innovative features such as:

  • A super flexible page editor that offers unmatched creative freedom.
  • Exceptional video functionality.
  • A custom content delivery network (CDN) that guarantees 100% uptime.

That being said, we believe that the company’s focus on technological innovation is misguided because it distracts from what matters the most:

Helping customers build sales funnels that make money.

Moreover, all these bells and whistles, while admittedly super cool, also distract the customers from what matters the most:

Building sales funnels that make money.

You see, while creative freedom sounds great in theory, in practice it leads to people focusing on stuff that is ultimately a waste of time.

So while we concede that Convertri’s software is more innovative than ours, we still think that ClickFunnels is a better option. Why?

Because our focus is on helping our customers build sales funnels that make money!

And we would argue that Convertri’s focus on technological innovation got in the way of growing their business:

  • The co-founders of Convertri grew their company from zero to 4,000 users in five years.
  • The co-founders of ClickFunnels grew ClickFunnels from zero to 10,000+ users in just one year.

It’s clear who is better at building sales funnels. The proof is in the pudding.

We aren’t bringing this up to throw shade on Convertri founders. This isn’t a software equivalent of an ad hominem (personal attack).

We are bringing this up because the entrepreneurial experience of the co-founders informs product decisions, which is why you need to take it into consideration when deciding which funnel builder to use.

Want blisteringly fast page loading speed + a bunch of cool bells and whistles? Go with Convertri.

Want to build sales funnels that make money? Go with ClickFunnels.

Features:

Convertri’s features include:

  • Drag-and-drop page editor.
  • Page templates.
  • Sales funnel templates.
  • Video hosting.
  • Shopping cart.
  • Page importer.
  • A/B testing.
  • Sub-accounts.

Integrations:

Convertri’s integrations include:

  • Email marketing integrations with popular apps such as MailChimp, ConvertKit, Aweber, and more.
  • Webinar integrations with GoToWebinar and WebinarJEO.
  • Payment processor integrations with Stripe and PayPal.

There’s also a Zapier integration that gives you access to integrations with thousands of popular web apps.

Pricing:

Convertri offers one pricing plan that costs $99/month (paid monthly) or $75/month (paid annually).

There’s also an extra traffic add-on where you can get additional 250k impressions for $30/month.

Full Review

Read our full review of Convertri:

Convertri Review For 2021 – All You Need To Know About Convertri

#3 GetResponse

Six best lead generation software options, #3 GetResponse example.

GetResponse is an email marketing company that has been in business for over 20 years.

While email marketing functionality is arguably still the core of their software, they have been adding various additional features in what we assume is an attempt to rebrand from an email marketing app to an all-in-one online marketing platform.

One of these relatively recent additions is a lead generation functionality that allows you to build a complete lead generation funnel from scratch.

Besides the core features that you need for that, such as a landing page builder, and ability to upload your lead magnet, and the ability to collect emails, there are some cool extras such as an exit-intent pop-up.

Also, talking about lead magnets, you can either create one yourself or choose one from the lead magnet library. The latter option is helpful if you want to start generating leads immediately.

Of course, when you use a pre-made lead magnet from the company’s lead magnet library, there’s a risk that one or more of your competitors are doing the same. That’s why you should aim to eventually create your own lead magnet even if you start out with a pre-made one.

Then there’s a webinar functionality that enables you to host both live and on-demand webinars.

This is convenient because it allows you to generate leads via a webinar funnel without having to pay separately for a webinar app.

Also, if you choose the Professional plan, you’ll have the option to charge for webinars, which opens doors to hosting paid live events online.

Overall, as one would expect from a company that has been focused on email marketing for over two decades, GetResponse is a great email marketing app.

Plus, while some of the other features leave a lot to be desired, it’s a decent all-in-one platform for entrepreneurs who are on a tight budget.

However, it’s important to understand that the company’s expertise is email marketing, not sales funnels, so if you want to build a lead generation funnel, it probably makes more sense to go with a specialized funnel builder like ClickFunnels.

Features

GetResponse’s features include:

  • Email autoresponder.
  • Email marketing automation.
  • Email editor.
  • Email analytics.
  • A/B testing.
  • Lead generation funnels.
  • Sales funnel.
  • Webinars.
  • Social ads creator.
  • Push notifications.
  • Live chat.

Pricing

GetResponse has four pricing plans:

  • The Basic plan costs $15/month for 1,000 subscribers. It includes the basic functionality of the app.
  • The Plus plan costs $49/month for 1,000 subscribers. It includes everything in the Basic plan + marketing automation, webinars, webinar funnels, sales funnels, and more.
  • The Professional plan costs $99/month for 1,000 subscribers. It includes everything in the Plus plan + unlimited marketing automation, paid webinars, push notifications, and more.
  • The Max plan comes with custom pricing. It includes everything in the Professional plan + transactional emails, multiple accounts of users, dedicated support, and more. You’ll have to contact the company to learn how much it would cost.

You can also get an 18% discount if you pay for 12 months at once or a 30% discount if you pay for 24 months at once.

Integrations

GetResponse’s integrations include:

  • Paid advertising integrations with Google Ads and Facebook Pixel.
  • Ecommerce integrations with Shopify, WooCommerce, and Magento.
  • Payment processor integrations with PayPal, Stripe, Amazon Payments, and more.

There’s also a Zapier integration that allows you to connect GetResponse with thousands of popular web apps.

Also, if you want to use ClickFunnels for building a lead generation funnel and GetResponse for email marketing, you can!

All you need to do is use our GetResponse integration.

Full Review

Read our full review of GetResponse:

GetResponse Review For 2021 – Details, Features & Pricing

#4 Landingi

Six best lead generation software options, #4 Landingi example.

The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013.

At first, their product was a simple landing page builder, but over the years they added various other features to it.

Now Landingi market their software as a “Your Go-To Marketing Solution”, so we assume that their aim is to offer an all-in-one marketing platform.

There’s a funnel building functionality that allows you to build both lead generation funnels and sales funnels. And to be fair, it’s an okay solution.

However, it’s important to understand that sales funnels are not Landingi’s area of expertise, since their app was originally designed as a landing page builder.

In contrast:

  • Our co-founders each had over a decade of experience selling online via sales funnels before they launched ClickFunnels.
  • Our software was a funnel builder from day one.
  • Helping customers create sales funnels that make money is our #1 focus.

To say that sales funnels are our area of expertise would be an understatement. We live and breathe sales funnels.

So yeah, you can build funnels with Landingi, but wouldn’t it make more sense to use ClickFunnels instead?

Features

Landingi’s features include:

  • Landing page builder.
  • pop-up builder.
  • Selling digital products.
  • Scheduler.
  • A/B testing.
  • Email autoresponder.
  • Lead inbox.
  • Lead generation funnels.
  • Sales funnels.

Pricing

Landingi has three pricing plans:

The Create plan costs $89/month when billed monthly or $55/month when billed annually. It includes the basic functionality of the app.

The Automate plan costs $127/month when billed monthly or $79/month when billed annually. It includes everything in the Create plan + A/B testing, autoresponder, funnels, and more.

The Agency plan costs $199/month when billed monthly or $149/month when billed annually. It includes everything in the Automate plan + accounts for customers, white label solutions, priority support, and more.

Integrations

Landingi’s integrations include:

  • Email marketing integrations with MailChimp, Aweber, ConvertKit, and other apps.
  • CRM and sales integrations with HubSpot, Salesforce, Pipedrive, and other apps.
  • Callback and chat integrations with LiveChat, ZenDesk Chat, Intercom, and other apps.
  • Analytics and tracking integrations with Google Analytics, Kissmetrics, Facebook Pixel, and other apps.
  • Payment processor integration with PayPal.

There’s also a Zapier integration that allows you to connect Landingi with thousands of popular web apps.

Full Review

Read our full review of Landingi:

Landingi Review For 2021 – See If Landingi Is Worth It

#5 Wishpond

Six best lead generation software options, #5 Wishpond example.

Wishpond was founded in 2009 with the aim of simplifying marketing for business owners.

Since then, the company has a developed a software suite of marketing tools and now brands its product as “the world’s easier marketing platform”.

This software suite includes a funnel building functionality that allows you to create both lead generation and sales funnels.

However, as it is just one of a wide variety of tools in the company’s arsenal, it is understandably basic when compared to specialized funnel builders. Still, it is enough to get the job done.

Plus, it’s convenient that when you build a sales funnel with this app, you can connect it to other tools in the software suite to automate your workflow and create a more streamlined customer experience.

So if the idea of an all-in-one marketing platform appeals to you, Wishpond might be an option worth checking out.

That being said, we are skeptical of products that make an attempt at being a “one-stop-shop” marketing solution, this one included. Why?

Because we know how hard it is to build an app that solves one problem well, so it seems to us that trying to create one that solves a bunch of problems well is a doomed endeavor. It inevitably leads to a “Jack of all trades, master of none” situation.

And from the customer’s perspective, we believe that choosing a specialized solution for each problem makes more sense.

Yes, this approach costs more than using one “Swiss knife” app for everything, but specialized solutions provide the best functionality.

So if you are serious about sales funnels, get yourself a ClickFunnels account. We don’t try to be an all-in-one platform. We do one thing, but we do it well.

Features

Wishpond’s features include:

  • Landing page builder.
  • Contests and Promotions.
  • Referral suite.
  • Website pop-ups.
  • Marketing automation.
  • Lead database.
  • Shopify marketing.
  • Lead generation funnels.
  • Sales funnels.
  • Appointments.

Pricing

Wishpond does not disclose pricing information on its website. Want to learn how much their software suite costs?

Then you need to go to their “Pricing” page, book a free 30-minute consultation with a specialist to discuss their flexible pricing options, then start your free trial after the consultation.

Integrations

Wishpond’s integrations include:

  • Email marketing integrations with MailChimp, Aweber, GetResponse, and other apps.
  • Ecommerce integration with Shopify.
  • CRM integrations with Salesforce, Pipedrive, and other apps.

The company offers a total of 300+ native integrations. Impressive!

There’s also a Zapier integration that allows you to connect Wishpond with thousands of popular web apps.

Full Review

Read our full Wishpond review:

Wishpond Review For 2021 – Features, Pricing & More

#6 LeadPages

Six best lead generation software options, #6 LeadPages example.

LeadPages was founded in 2013 and raised $5 million in a Series A round that same year.

When our co-founder Todd Dickerson heard about that $5 million investment, he thought to himself:

“I can build what LeadPages have in like a week and Russell can sell it better than they can.”

…and so they launched ClickFunnels a year later.

Given that LeadPages and ClickFunnels have been rivals for more than half a decade now, it’s understandable that the two apps are often compared to each other.

So what’s the difference between them?

The key difference is this:

  • LeadPages is a landing page builder.
  • ClickFunnels is a funnel builder.

So if all you want is a landing page, then LeadPages might work well.

But if you want to build a lead generation funnel, then going with ClickFunnels makes more sense because that is exactly what our software was designed for.

And sure, you can build a lead generation funnel with LeadPages, but just because you can doesn’t mean that you should. It’s simply not the best solution for that. ClickFunnels is.

Features

LeadPages features include:

  • Website builder.
  • Landing page builder.
  • Pop-ups.
  • Alert bars.
  • Page templates.

Pricing

LeadPages has three pricing plans:

  • The Standard plan costs $37/month when billed monthly or $27/month when billed annually. It includes one site and basic functionality + tech support via email.
  • The Pro plan costs $79/month when billed monthly or $59/month when billed annually. It includes three sites and everything in the Standard plan +online payments and A/B testing + tech support via chat.
  • The Advanced plan costs $321/month when billed monthly or $239/month when billed annually. It includes up to 50 sites and everything in the Pro plan + advanced integrations, five Pro sub-accounts, and a 1-on-1 quick start call.

Integrations

LeadPages integrations include:

  • Email marketing integrations with MailChimp, Aweber, ConvertKit, and other apps.
  • CRM integrations with HubSpot, Keap, PipeDrive, and other apps.
  • Payment processor integrations with PayPal and Stripe.

There’s also a Zapier integration that allows you to connect LeadPages with thousands of popular web apps.

Full Review:

Read our full ClickFunnels vs. LeadPages comparison here:

ClickFunnels VS. Leadpages: Which Service is Right For You?

Want Russell To Teach You How To Build a Sales Funnel?

Generating leads is just the beginning.

You need a system for converting those leads into paying customers and then into repeat customers.

In other words, you need a sales funnel.

But building an entire sales funnel from scratch can be a daunting task.

That’s why we have created our 5 Day Challenge where Russel walks you through it step-by-step.

You will learn how to:

  • Generate unlimited leads.
  • Create your first lead magnet.
  • Build your first sales funnel.
  • Create a simple 6-email follow-up sequence.
  • And launch your funnel!

…in just five days.

So don’t hesitate.

Join our 5 Day Challenge. It’s completely free!



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